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Table of contents

These insights will help you find opportunities to get your strongest content featured and improve the underperforming content while remaining your online traffic active. Exclusively for our Research Cloud International Customers More available countries Expand your work to six countries With the Research Cloud International, you can perform your analysis for up to six countries, which makes it the go-to choice for international companies as well as agencies, working in several markets.

The Research Cloud International lets you export the data and work outside of the software. Process your data with Excel, store your data offline or create reports and presentations for your company or your customers. Get more traffic: A small investment lets you generate much greater revenue. Lifting your Google rank by just a few positions can greatly increase traffic and revenue. Improve your conversion rate: Besides helping you to get new prospects, SEO improves your conversion rate to a whole new level.

You want to know how that works?

1. Create Descriptive, Clean URLs for Users as well as Search Engines

Knowing the intention of your customers helps you to address them in the right way, and stops you wasting money by spending it on the wrong customers. Discover your market potential: By researching the potentials of keywords, you can find out how big a market is, the potential behind it and how to cover it. Furthermore, Keyword Analysis helps you to find new popular keywords.

A Complete Guide to SEO: What You Need to Know in

Have a look at your competitors: Another advantage is that you will see with whom you are competing for the same customers — and how you can overtake them. SEO is especially useful for small and medium businesses in competitive branches, giving them an opportunity to take the lead, as other market participants may not have Search Engine Optimization on their radar. Increases usability: Optimizing your page based on the suggestions of SEO tools even has the nice side effect of making your website more user-friendly, easier to navigate and faster.

If you rank amongst the first three positions of a Google search result, you also increase user trust in your website. Furthermore, research has shown that customers prefer to click more on organic and natural search results than on paid Google Ads. Always up to date: Google updates their search algorithm constantly. Website speed: Loading time and page speed are important technical factors in how Google ranks your website. If your page is too slow, it will lose rankings. Always have an eye on your site speed.

Google analytics provides a basic website speed checker, but SEO tools are more advanced and give you more precise recommendations for optimization. Meta tags: These are a perfect way of providing search engines with information about your webpages. SEO tools can help you to optimize your meta tags. It shows the relationship between different sites. On top of that, it also helps search engines with the crawling of a page. Your rank in the search engines will be better if you support the crawl efficiently.

Content optimization: Creating relevant and optimized content is the perfect way to improve rankings, traffic and conversion rate. Relevant content also leads to improved user signals as visitors stay longer on your page. Reports: It is always important to have an overview of the big picture and to provide reports to the relevant people.

Important KPIs can help to guide effective marketing strategies. Most SEO tools also allow connect to Google analytics or other user signal trackers, which can be integrated into reports and dashboards. Conclusion: In conclusion we can say that SEO is a must for a good marketing strategy. Free SEO tools can help, but to significantly lift the Google rankings of your website, you need access to more data for strong analyses. This aid on-page optimization of your website, helping you to stay ahead of the competition.

All this will result in increased revenue.

9 Tips for Creating Your Best SEO Content in 12222

When you start searching for something on the internet, you enter certain words into Google or other search engines. Those words are called keywords. The list of results returned is based are based on a complex algorithm which decides which page should be shown on which rank. As a company, you can try to influence the results, since a higher position results in much more traffic which will result in increased revenue.

One aspect to focus on is optimizing your website for keywords that are important for your company. If readers tend to scan and rarely make it to the bottom of an article, it makes sense to give them what they want as soon as they land on the page. More often than not, high bounce rates result from poor usability and an awkward user experience UX. Crazy Egg. Clever and intuitive, Crazy Egg helps subscribers rate and understand user experience with their rich visual aids like heatmaps, scrollmaps, confetti, and overlays.

Each of these are graphic representations of one aspect of UX. For instance: Heat maps are colorful representations of where users have clicked on your site, while scrollmaps show you just how far down the page your users scroll before leaving.

Table of Contents

The genius of Optimizely is that it massively simplifies something that would otherwise require a team of dedicated, experienced UX designers and researchers to carry out. Google Optimize. Along the same lines, Optimize by Google Analytics also assists marketers improve and maximize customer engagement and conversion. But perhaps the biggest draw of Optimize is that it seamlessly integrates with Google Analytics, allowing marketers to further leverage their existing resources.

With Optimize, marketers can use existing Analytics metrics as a starting point , which allows them to rely on a familiar interface as they move on to deeper and more complicated experiments.

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Notice that it gives recommendations and suggestions for the optimal interface:. User Testing. And, in its most basic form, User Testing is more of a pure research tool—gathering commentary from target audiences and offering marketers detailed videos of user interaction and behavior. The above four tools are some of the best UX testing programs available today. ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content.

Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues, such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click-throughs from search terms you already rank for. Back in , Google announced that it would be using site speed as a ranking factor.

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Fast forward almost a decade and now Google has consistently emphasized the importance of site speed :. So, how can you boost page speed to impress Google, secure higher rankings, and close more conversions? But how do you do that without overhauling your entire website. Remember how we said that Google takes information from the featured snippet box and replays that back to voice searchers?

Using structured data is a fantastic way to boost the chances of your information being read aloud to your target audience. There are several types of structured data also known as Schema markup that SEOs can use, both of which give Google a quick rundown of what your page is about. That, in turn, helps it to rank better. Google is evolving — and so is its algorithm.

We need to look at the context around them.

120+ Spectacular SEO Stats: Your Ultimate List of Search Engine Optimization Statistics

The better you know them — their location, age, interests, etc. Not necessarily. People searching for it could fall into several categories:. Without knowing your target audience, you might end up creating content for all these topics. Instead of focusing on standalone keywords, organize all your content into different themes. Because keywords still matter. Marketers now face a struggle to find accurate search volume data with Google Ads hiding those results unless you run a PPC campaign.

However, there are a number of tricks and tools that can help marketers find topics and volume data, including:. Keyword Explorer by Moz. A one-stop shop from the SEO specialists at Moz, Keyword Explorer is a versatile, dynamic program that covers nearly every aspect of the keyword process. With this tool, marketers can brainstorm keywords, build lists and filter them by topic.

You can also analyze metrics, click-through rates and other measures of effectiveness, as well as spy on and assess keywords used by your business rivals. Another great tool for SEO analysis, particularly where it concerns business intelligence, SEMrush allows you to identify and analyze the keywords that your competitors are using. Ahrefs offers a wide range of products, including backlink checkers, content explorers and position trackers.

For our purposes, however, we will focus on their expansive, adaptable Keywords Explorer , which allows marketers to search nearly 3 trillion keywords in over countries, assessing metrics like keyword difficulty, click-through rates, related keyword lists and search volume. When considering which keyword tools to use, look for something that allows you to monitor a high volume of keywords broken down by relevant themes.

Additionally, the best tools must ensure that you can track all your competitors, from large corporations to small, up-and-coming firms. Rather than casting a too-wide net, focus on keywords and topics that are within your niche, ones that you can optimize for and be the authority on.

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Fill in these gaps and establish yourself as an expert in this smaller field before tackling larger and broader keywords where the competition is much fiercer. As for keyword ideas themselves, Google offers an easy and cheap! This is a strong hint for developers to include these topics in their content, or to create pages to leverage these related images. A recent study by Backlinko concluded that the longer the content, the higher the likelihood of its ranking at the top of the SERPs:. Remember what we said about satisfying user intent?

People searching for that phrase are likely looking for a comprehensive guide to link-building strategies they can use to conquer Google. Struggling to find the motivation to write a long-form blog post? Instead of starting from nothing, take an existing page from 1, words to 2,, rather than going from 0 words to 2, words. The more clicks your webpages receive, the more Google and other search engines will see it as an answer to relevant search queries. This can be as simple as tweeting a link to your webpage, sharing a new product on Facebook , a paid press release, or getting a mention from a reputable publication.

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This is the back-end of your SEO structure that is important for ensuring that your website is easily accessed by search engines and users. Source: Ning. A website that takes longer than seconds to load means poorer user experience and a higher chance of someone bouncing off of your page. Images and media that contain large file sizes are usually a prime culprit for slow ecommerce website load speeds.